You don’t know it yet.

It was 2001 when everything changed. My parents, who never were very enthusiastic about my passion for fantasy and science fiction literature, suddenly started talking about Gimli and Legolas. Suddenly they knew who Gandalf was. Suddenly they were passionate about Nazguls. Suddenly they needed answers and were asking me about the Gondor, Saruman, and what happens to Merry and Pippin next.

Peter Jackson’s movie made the Lord of the Rings novel a worldwide phenomenon.

Today everyone, your aunt, your brother, your mother-in-law, literally everybody knows words like a hobbit, shire, Gollum. Everyone discovered this fantastic story. The story we geeks already knew for years.

***

Ten years passed.

It was 2011 when everything changed again. My wife’s sister, who never read a single fantasy book and has nothing to do with us, nerds, suddenly started talking about Ned Stark. Suddenly she knew who Daenerys is. Suddenly she was passionate about Lannisters. Suddenly she needed answers and was asking about Arya and what will happen to her next.

HBO’s epic show made Game of Thrones novel a worldwide phenomenon.

Today everyone, your uncle, your sister, your father-in-law, literally everybody knows words like Westeros, Iron Throne, Night’s Watch. Everyone discovered this fantastic story. The story we geeks already knew for years.

***

Ten years passed.

It is 2021 when everything will change again. Your friend, who never read a single science fiction book, suddenly will start talking about the Fremen. Suddenly he will know who Stilgar is. Suddenly he will be passionate about Harkonnens. Suddenly he will ask you questions about Thufir Hawat and what will happen next.

Upcoming Denis Villeneuve’s masterpiece will make Dune novel a worldwide phenomenon.

This fall season, everyone, your cousin, your father, your neighbour, literally everybody will know words like Melange, Bene Gesserit, mentat. Everyone will discover this fantastic story.

The story I already loved for years.

You don’t know it yet, but I already know – you will fall in love with Dune. I am happy for you.

(illustration comes from book cover for the new print run of Dune)

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